Typography Task 2
Ng Ee Chyn / 0344762
Typography / Creative Media Design(minor)
Task 2: Typographic Communication and Exploration (Text Formatting and Expression)
INSTRUCTIONS
Week 5:
Task 2 submissions must include the following:
1. Layout Research
2. Sketches
3. Digital Progression
4. JPG submission (300dpi, grayscale, max quality)
5. PDF embedded
- Font size (8–12)
- Line Length (55–65/50–60 characters)
- Text Leading (2, 2.5, 3 points larger than font size)
- Ragging (left alignment) / Rivers (Left Justification)
- Cross Alignment
- No Widows / Orphans
This week, I did some research and get some inspiration from online magazines. I sketched out my ideas on paper, but when I try it in InDesign, the outcome was not what I expected. Hence, I try to play around with the idea and formatting using InDesign.
1. Layout Research
Fig 1.0: Layout research(Week 5, 22.09.2021)
3. Digital Progression
Headline Font: Univers LT Std (65 Bold)
Subheadline Font: Univers LT Std (65 Bold)
Text Font: Font: Univers LT Std (55 Roman)
Subheadline size: 10pt
Text size: 9pt
Rough Ideas Part 1(without Kerning&Tracking etc.):
Fig 1.2: Layout idea 1 (Week 5, 22.09.2021)
Fig 1.3: Layout idea 2 (Week 5, 22.09.2021)
Fig 1.4: Layout idea 3 (Week 5, 22.09.2021)
Week 6:
Fig 1.7: Blocked Out Shortlisted Layout 3(Week 6, 1.10.2021)
- The "< >" background too strong, need to be lighter
- Difficult to read
- Headline fighting with the headline
- Expression ideas need to be stronger
- "Code" unnecessary big
Rough Ideas Part 2(without Kerning&Tracking etc.):
Fig 2.1: Layout idea 1 (Week 6, 29.09.2021)
Fig 2.2: Layout idea 2 (Week 6, 29.09.2021)
Fig 2.3: Layout idea 3 (Week 6, 29.09.2021)
This is the feedback and things to be changed from Mr. Vinod:
- The "< >" background too strong, need to be lighter
- Difficult to read
- Headline fighting with the headline
- Expression ideas need to be stronger
- "Code" unnecessary big
- Paragraph spacing 11pt
Fig 1.4: Things need to amend(Week 6, 29.09.2021)
Things that I had amended:
Layout 1:
- Kerning and tracking
- Added some design in the background
Layout 2:
- Kerning and tracking
- "Good" make it smaller
- "O" changed to a QR code
- Background "< >" changed to lighter gray
Layout 3:
- Kerning and tracking
- Background ">" changed to {} and make it lighter gray
- added design in CODE
- "DO GOOD", "BE GOOD"
Blocked Out Shortlisted(after amended):
Fig 1.5: Blocked Out Shortlisted Layout 1(Week 6, 01.10.2021)
Fig 1.6: Blocked Out Shortlisted Layout 2(Week 6, 01.10.2021)
After amended:
Fig 1.8: Layout 1(Week 6, 01.10.2021)
Fig 1.9: Layout 2(Week 6, 01.10.2021)
Fig 1.10: Layout 3(Week 6, 01.10.2021)
4. JPG submission (300dpi, grayscale, max quality)
Final Outcome:
I decided to choose layout 3 as my final outcome.
Fig 1.11: Final Outcome, Layout 3(Week 6, 01.10.2021)
5. PDF embedded
Final Outcome:
Fig 1.12: Final Outcome, Layout 3(Week 6, 01.10.2021)
Week 6
General feedback: Complete Task 2 before next week 8am. A completed E-portfolio must include, layout research, sketches, and digital progression. Lastly, we need to exported to JPG and embedded PDF. Font size must be 8 pt -12 pt, the headline can be any size, and line length 55-65 and 50 - 60 characters.
Specific feedback: The layout is fine, my text is too ragging, and there's are some problems with text paragraph spaces. If don't want a paragraph space then use indent, if indent then uses justified. Lack of idea in the headline expression. A small thing will affect the layout, firstly things that need to do is format the text (identity the font size, leading, line paragraph, etc.)to see how much text it takes. Secondly, work on expression (put it in the given space and modified)
- The "< >" background too strong, need to be lighter
- Difficult to read
- Headline fighting with the headline
- Expression ideas need to be stronger
- "Code" unnecessary big
- Paragraph spacing 11pt
Week 7
General feedback: -
Specific feedback: The progression in the e-portfolio is good, just need to change the info, it is not an exercise.
REFLECTIONS
Experience:
There are a lot of things to do with text formattings such as make sure the text is not ragging(kerning&tracking), font size, leading, line paragraph, cross alignment, after text paragraph spacing and etc. I have to keep watching back the recoded videos and note them down to make sure I'm doing right. Although it took me a lot of took a lot effort and time, I'm still able to complete it in time and was satisfied with my final outcome.
Observations:
I notice that text formatting and expression are not that easy is I thought after getting feedback. During the class, I saw my classmate did so well and so creative creating in their exercise, it motivated me to work harder in my exercise too. Furthermore, after the previous Task exercise, I will double-check that my PDF and JPNG are maximum quality, 300 PPI, and is visible.
Findings:
In this exercise, I found out that I did not express well in my text formatting and expression. My idea was not strong enough and not creative compare with other student exercises. I had neglected a lot of details when creating text formattings, such as paragraph spacing, too strong background colour cause difficulty to read the text, headline fighting with the headline and unnecessary big and so on. But at the same time, I learned from my mistake, I hope I could do better next time
FURTHER READING
Typographic Design: Form and Communication
Reference:
Carter, R., Day, B., Meggs, P. B., Maxa, S., & Sanders, M.
(2015). Typographic design: Form and communication.
Hoboken, New Jersey: John Wiley & Sons, Inc.
Fig A 1.0: Typographic Design: Form and Communication cover(week 7, 04.10.21)
Chapter 4: The Typographic Grid (pg 65)
Structure and space
- Shapes of typographic elements have directional qualities that are echoed as implied spatial corridors.
- Divisions establish proportional relationships and give the space movement and kinetic energy.
- Typographic elements shift syntactically in size, weight, and position, new structures emerge
Fig A 1.1: Structure and space(week 7, 04.10.21)
Single column grid
- Best to set it as a single block when text appears as a simple, linear narrative, as in the traditional novel or exhibition panel
- The manner in which text blocks are placed on the page can greatly affect the overall tone of the communication.
- These sample layouts suggest an abundance of possibilities.
- Different ways in which text blocks, images, and marginalia are organized to define the space.
- May appear quite unremarkable to the average reader, but in reality effective layouts are crafted with the utmost concern for minute detail(right typeface, adjusting letter/word, linespacing and proportions)
Fig A 1.2: Single column grid(week 7, 04.10.21)
Multicolumn grids
- The multicolumn grid is a structure with features specifically suited to the physical properties of typographic elements.
- Used in book, an exhibition, a website
- Grid structures often require adjustment throughout the design process
- Margins - provide boundaries for typographic elements and define the active space of the page
- Text columns - gutters that separate text columns
- Flow lines - create a dominant axis for the alignment of elements from page to page.
- Baseline grid - represents the baselines of the primary text, which run from the top margin to the bottom margin
- These horizontal divisions of space aid the designer in aligning text elements from column to column
Fig A 1.3: Multicolumn grids(week 7, 04.10.21)
Modular grid
- Though these two methods for organizing information are cousins, the modular grid offers opportunities to present more complex information with a high degree of accuracy and clarity.
- Formed by the intersections of horizontal and vertical lines
- Goal - to create a distinct hierarchy between units of information
- Achieved by understanding the different levels of information and representing them as contrasting elements
Fig A 1.4: Modular grid(week 7, 04.10.21)
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